The Power of Pause
Dear readers,
We are excited to reconnect with you after a brief but transformative hiatus from Maison Apothecare. This period away from the hustle and bustle has been a time of deep reflection, healing, and rediscovery. We wanted to take a moment to share why we chose to press pause and how this decision has shaped the future of both Maison Apothecare and Lemon Aide
Realignment
Taking a step back can sometimes feel counterintuitive but it’s precisely in these moments of pause that we often find our true path. For me, the decision to focus on family, personal healing, and rekindling our passion for Maison Apothecare was not made lightly. It was a conscious choice to realign with our core values and to rejuvenate the soul of our brands. In these times of quiet we are able to see the future and align with it.
Focusing on Family
Family is the heartbeat of our lives & central to the products we've created for you. Over the past few months, we found ourselves yearning for more quality time with loved ones. This period allowed us to nurture those precious relationships, to be present for the milestones and the quiet moments alike. By investing in these connections, we found a renewed sense of purpose and inspiration, which we believe will profoundly impact the way we approach our work moving forward.
Embracing Healing
Life’s journey is not without its challenges, and personal healing is a crucial part of growth. We believe no one gets a 'free pass' on this very important work. Taking time off gave us the space to focus on well-being and to reconnect with what truly matters. This process of healing has not only been restorative personally but has also deepened our understanding of the importance of holistic wellness. This newfound perspective is something we are excited to weave into Maison Apothecare’s offerings.
Rediscovering Passion
Maison Apothecare has always been more than just a brand—it’s a reflection of my passion for natural skincare and cleaning products. Stepping away from the daily grind allowed me to reignite my love for these creations but more importantly theirs impact on you, our community & planet. I took this time to revisit the foundation of our mission, to experiment with new ideas, formulas & formats and to envision how we can continue to innovate while staying true to our natural ethos.
What’s Next?
As we return to Maison Apothecare, we are bringing with a renewed sense of clarity and excitement. The time away has equipped us with fresh insights and a deeper appreciation for this decade-old company. We are eager to share the new developments and enhancements we’ve been working on improved ingredients, new larger formats and exciting new products (launching soon!) that honor our commitment to safe, highly effective ingredients and sustainable practices.
Thank you for your continued support and patience during this time of reflection and growth. We are thrilled to embark on this next chapter with you and to continue our journey together towards a healthier, more natural future.
With heartfelt gratitude,
Natacha & the Maison Apothecare Team
P.S. A quick message regarding product selection. As you'll see we are all in on our Healing Collection and Lemon Aide. However, Lemon Aide is currently not available on our website but readily available at various online shops (including well.ca) as well as your local grocery store.
